How to do Proper Keyword Research

Stayplainseo
October 16, 2022

How to do proper keyword research – Introduction to Keyword Strategy

Keyword strategy is the backbone of SEO. It’s the starting point for any SEO campaign. And it’s what separates successful SEO campaigns from unsuccessful ones. An effective keyword search strategies should be done well to boost your website organic traffics.  So, when it comes to choosing a keyword strategy, you need to be smart and strategic. There are many available tools to help you create a keyword list for your website.

Choose keywords that have a high search volume and low competition. You can use tools such as Google AdWords Keyword Planner, Bing Keyword Tool, SEMrush to find these keywords. These tools help you find keywords that people are already searching for and helps prioritize the best keywords to use. It also gives you a list of suggested phrases which you can use to help create user-friendly copy on your website post post go viral.

The following are some tips that can help you choose an effective keyword strategy:

1. Identify the Target Audience

The first step of a good keyword strategy is to identify the target audience. Once you have identified who your target audience is, you should then focus on what keywords they are using to search for the information that they need.

2. Choose a keyword strategy that is still relevant

So, you’ve done your research and have come up with some good keywords. However, when you start using those keywords in your content, they may become rather irrelevant compared to the competition. So, before choosing your keywords for the campaign, be sure to check their relevance first! If it’s not appropriate to use them, then you can either try a new keyword or just move forward with your strategies.

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3. Choose high competition keywords for the campaign

The marketer’s job is not easy. You have to find keywords that are in demand so that you can sell as many products as possible and make a decent profit from it all. So, don’t bother choosing words that are too specific or competitive. Instead, go for the terms that have a lot of demand.

4. Choose keywords with low competition

A keyword with low competition can be more profitable than one that has a high amount. The reason for this is because a keyword with low competition is easier to rank for than one with lots of content around it or in the same niche.

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5. Start with broad keywords, and then narrow down your keywords

One of the best things about keyword research is that you can always go back and fine-tune your strategy if you find it necessary. To start, it’s a good idea to identify the most popular keywords in your industry, then proceed to narrow them down into more niche-specific terms. When you start with broad keywords, it’s easier to find the specific ones that you need.

6. Keywords in your content

It’s a good idea to go back through your content and look for keywords that can help you boost views, shares, and other engagement metrics. In doing so, it will allow you to optimize your content better by focusing on its main purpose. Grabs your Keyword research service now, for a limited time.

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